Boosting Traffic To Your Website…

Did you know that over half of all web traffic worldwide comes from a mobile device?

The way that people use the internet is changing, with consumers factoring active browsing and purchasing into their busy lifestyles - meaning that the usability of your complete customer journey online is more important than ever before.

In this blog we will be looking at some of the best ways of boosting traffic to your website across all devices, drawing on some of the key touchpoints and uncovering ways of optimising the experience to drive traffic in the right direction.

What It Means To Boost Traffic To Your Website

More traffic to your website means more leads, more interest, and ultimately more conversion - provided you are attracting the right people and giving them what they want when they arrive on your website.

All too often we see businesses focusing all their energy on getting the customer to their website and then tailing off, assuming that once they’re on the site, the customer will guide their own journey and pick out the value for themselves. Wrong! This is where the hard work really begins.

Boosting traffic to your website is just the beginning of a journey - and once there, your customer needs to be guided through the ideal journey with well-placed Call to Action buttons and a clear navigation system. But first, you need to ensure that you are inviting the right traffic to your website and landing them in the right place to start their journey. 

Our Steps To Boosting Your Website Traffic

Website Design

The first and most crucial step is the design of your website, your marketing strategy, and your landing page. This should be completed before you even start thinking about boosting traffic, because it is all these areas which will ensure that once a customer lands on your site, they engage with your website and stay there. Some of our top tips for the design and creation of your website and marketing journey include:

• An emphasis on branding and brand messaging, ensuring your messages are consistent across every platform
• A clear and well laid out landing page with clear actions for the customer to take
• A seamless journey no matter where the customer starts - for example email marketing, social media, and more
• A no-deal nurture journey to fall back on if your customer doesn’t purchase. For example, can you encourage them to join a mailing list and then guide them back into the sales funnel?

Content

Content refers to everything from the visuals you post on social media to the blogs you share on your website, your emails, your web copy, and more. Content is designed and used to entice, inspire, and drive your core audience, with a blend of visual and written content helping to increase retention, hold them on your website for longer, and encourage them to share and engage with your content in the long term.

Advertising

There are a whole host of different advertising styles and avenues to follow, from paid Facebook ads to Pay Per Click ads and more. All of these can be used to target a different audience and drive different core groups towards your website as part of a very specific journey, for example, the launch of a new product or service. Ads are always linked to a target landing page so it’s important that your landing page is well laid out with a clear call to action and consistent branding to give the entire journey credibility.

Social Media Marketing

Social media is the start of many customer journeys and can be the driving force for much of your traffic, particularly with so many online journeys now occurring on mobile devices. When it comes to social media, make sure that your posts are optimised for each of the different platforms and their different audiences, and take time to establish two-way conversations on social media as well as simply posting and inviting others to comment and like your posts.

Optimisation

This is all about the devices you use, with a boost in website traffic owing much of its success to a well optimised online presence for every possible device. Mobile optimisation is a phrase that has been growing in popularity over the last few years, with Google and other search engines channelling a great deal of focus into the look and presentation of your website across every possible device - showing only those with an optimised presence on search pages. And it’s not just Google you need to impress - if a user lands on your website but it’s not easy to navigate on their device, they will quickly find an alternative.

Additional Engagement

From competitions to email marketing, finding new and exciting ways of reaching out to your core audience is important when it comes to engaging with them, standing out from the crowd, and encouraging them to visit your website. If you can send exclusive content and new offers to your audience through these additional channels, you are giving them a good reason to visit your website and engage with you - either through subscribing, signing up for a new offer, or cashing in on a great new deal you’re advertising.

The Takeaway...

Boosting traffic to your website is something which links to and is supported by every single touchpoint your business holds online. Whether it’s an email, a social media post, or the layout of a new blog, everything you do online has the power to boost traffic and drive people to visit and engage with your website - it’s your job to take them to the right place and then inspire the right action once they get there.

To get started on your journey to boosting traffic, we recommend looking at the data linked to your website: where are customers coming from, where are they landing, and how long are they spending on your website? Once you know this you can start to build  ideas about which areas need more focus.